The Whole Is Greater Than The Sum of Its Parts Regarding Internet Marketing
Aristotle once said that "the whole is greater than the sum of its parts". While mathematically the whole does equal the sum of its parts, in real life this is found not to be true. If you have one person completing a task and another person completing a task and they work on it together, often your result is much greater than if they worked alone.
Internet Marketing follows a similar line in regards to adding its parts. Mathematics do not apply. If you were to spend an hour doing search engine optimization on one site and content marketing on another site, the cumulative effect will be much smaller than if you were to have done search engine optimization and content marketing on the same site. Internet Marketing mediums (especially content and seo) amplify each other so that the whole is so much greater than the sum of its parts.
Other mediums also follow this rule. If you were to work on social marketing at the same time you were digging in with content marketing, then you would see that the traffic from social marketing visiting those content pieces and spending more time on your site will end up with a larger number of qualified leads in the end.
If you were to work on local marketing at the same time as search engine optimization, then many of the tasks of one will amplify the efforts of the other. Improving the quality of your pages by working on content marketing or even doing a content marketing audit will vastly amplify the works you may be doing with pay per click search engine marketing.
All of these marketing mediums, while separate in their own right, amplify each other in such a way that the sum of its parts is so much less than the whole. When you see how this works in action, you will understand that the additional time or expense of performing multiple medium marketing at once more than pays for itself.
It is with this in mind, that early in 2016 Foowebs changed its marketing offerings to focus on combined services. While we still feel it is important to do something if not nothing, and happily offer the startup packages that will still make an impact on your website on their own... We are focused on offering combined marketing packages that offer so much more than single medium internet marketing. Because the whole is greater than the sum of its parts.
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Kim Young is Founder, CEO, and a developer at Foo - a web development company based in Wesley Chapel, Florida. She can also be found on Google+. With over 16 years of experience as a web developer, Kim is excited to share with you tidbits that she has picked up along the way. Kim prioritizes continuing education and out of box thinking in order to bring the most valuable solution to Fooweb's clients.