Maybe you have heard of schema.org and maybe not. But when Google creates a tool within their Webmasters suite allowing you to analyze your usage of Schema and rich snippers, that should make your ears perk up. If that wasn't enough to convince you, how about if you knew that Yahoo and Bing are also cooperating with the schema.org format and using it to organize their search results? Generally, when Google goes to far to point you in a particular direction to help increase your traffic, you should be swarming to jump as high as they direct. However, few are talking about it and few are implementing it. If google ranking is important to you, then you should start jumping now and get the edge!