Blogs are a vital area of your website that allows you to make use of content marketing to increase the google ranking of your website. Blogs make it easy to add content in an organized way without cluttering up your main site navigation.

I have run a few blogs for a while and I find that people I know in real life have more trouble keeping up with my blogs because they don't use rss readers (like google reader). Though they all check their email. So I went about finding a good way for my visitors to subscribe via email. And it turns out Google has acquired a service called FeedBurner to do just that.

Here is how to set it up.

1. Visit http://feedburner.google.com
2. Register/ log in
3. Click to add a new feed (type in your blog url and click next)
4. Then walk through the steps to setup your feed based on your liking
5. Click publicize up top
6. Click email subscriptions on the left
7. Activate email subscriptions
8. Grab your buttons off this page after activated (or click blogger and add if you use blogger)
9. Click email branding, delivery options etc to customize your email feed
10. Go to your blog, click design, and replace the button where you like.